Campaign Manager – AI at Atlassian | Remote | Part-Time

Location: Remote (U.S. based)
Job Type: Part-Time
Role: Campaign Manager – AI Product (Rovo)

Overview: Working at Atlassian

At Atlassian, you decide where to work — from home, in the office, or a flexible hybrid. As a distributed-first company, we hire globally in countries where we have legal entities. Interviews and onboarding happen virtually, ensuring a smooth remote experience.

About the Role

Atlassian is seeking a Campaign Manager – AI to lead innovative end-to-end awareness and adoption campaigns for our AI product, Rovo. This role partners closely with demand generation and product marketing teams to develop creative strategies that boost product adoption and customer engagement.

If you love diving into funnel analytics (think MQLs, SQLs, ROI, CVR) and crafting unique marketing campaigns, this is the perfect role for you. Collaborate with world-class product teams and emerging businesses at Atlassian to drive impactful AI marketing initiatives.

Key Responsibilities

Develop targeted audience segments to deliver personalized, high-impact messaging.
Collaborate with demand generation and product marketing teams on campaign planning and execution across email, web personalization, advertising, content syndication, and event follow-up.
Understand Atlassian’s AI product, Rovo, and related customer journeys.
Expand campaign reach beyond owned channels via testing and new tactics.
Other Posts You May Be Interested In
Measure and analyze campaign performance; provide weekly insights to marketing and sales leadership.
Leverage marketing automation and CRM tools to optimize demand generation.
Build and execute campaigns aligned with buyer journey stages.
Deliver actionable reporting and insights to improve marketing effectiveness.

Ideal Candidate Profile

4+ years of B2B demand generation experience.
Proven success designing and implementing marketing programs and processes.
Exceptional project management and communication skills, working across sales, marketing, and tech teams.
Data-driven mindset with strong analytical skills.
Expertise in email marketing and paid digital channels.
Deep understanding of customer marketing and complex buyer journeys.
Proficiency in marketing automation platforms and CRM (HubSpot, Marketo, Salesforce).
Bonus: Experience in AI product marketing and adoption campaigns.
Willingness to roll up sleeves and deliver results hands-on.

Compensation & Benefits

Atlassian offers competitive, equitable compensation based on geographic location in the U.S.:

Zone A: $105,800 – $141,000
Zone B: $95,200 – $126,900
Zone C: $87,800 – $117,000

Plus potential bonuses, commissions, equity, and comprehensive benefits including health, wellness resources, and paid volunteer days.

Learn more: Atlassian Pay Zones | Benefits & Perks

Why Work at Atlassian?

We’re on a mission to unleash the potential of every team worldwide. Our collaboration tools help teams achieve what’s impossible alone, together. We value diversity and inclusivity, ensuring equal opportunity regardless of background.

How to Apply & Prepare

Tips to land this role:

Highlight demand generation successes with measurable results.
Showcase expertise in marketing automation tools and CRM platforms.
Demonstrate strong analytical skills with examples of data-driven campaigns.
Prepare to discuss AI marketing experience or your ability to learn quickly.
Tailor your resume using keywords like “demand generation,” “AI adoption marketing,” “campaign analytics,” and “CRM automation.”

FAQs

Q1: Is this a remote position?
Yes, it’s fully remote for U.S.-based candidates.

Q2: Is part-time flexible?
Yes, the schedule offers flexibility to balance other commitments.

Q3: What marketing tools should I know?
Experience with email marketing platforms, marketing automation (Marketo, HubSpot), and CRM systems is essential.

Q4: Is AI experience mandatory?
Not mandatory but highly preferred.

Q5: How do I apply?
Apply via Atlassian’s careers page or trusted job boards with a tailored resume and cover letter.

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