Lifecycle Marketer – B2B SaaS | Remote | Sprinto
Location: Remote (Global)
Experience Level: Mid to Senior (3–5+ years)
Team: Growth Marketing
Salary: Competitive + Benefits
Industry: B2B SaaS, InfoSec, Compliance Automation
Type: Full-Time
🚀 Join Sprinto – Powering the Future of Security Compliance
Sprinto is a leading platform that automates information security compliance for 2,000+ customers in over 75 countries. Backed by Accel, Elevation Capital, and Blume Ventures with $32M in Series B funding, we’re building the most advanced compliance automation engine for modern businesses.
Now, we’re hiring our first dedicated Lifecycle Marketer to architect and execute high-impact engagement strategies that guide leads from first touchpoint to loyal customer—and beyond.
This is a rare opportunity to build from scratch, shape a behavior-driven engine, and influence how Sprinto nurtures and retains customers at scale across PLG and sales-led funnels.
🎯 Your Mission
As Lifecycle Marketer, you’ll own the strategy, systems, and campaigns that drive engagement, conversion, and revenue growth throughout the entire customer journey.
💼 Your Responsibilities
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📈 Design End-to-End Lifecycle Strategies
Across product signups (PLG), MQLs, SQLs, and outbound leads. -
✉️ Build Multi-Channel Nurture Campaigns
Create behavior-based, segmented email and in-app workflows personalized by persona and funnel stage.Other Posts You May Be Interested In
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🧪 Run Experiments to Optimize Conversion
Use HubSpot, Mixpanel, and GA4 to run A/B tests on messaging, cadence, and touchpoints. -
🧠 Develop Segmentation Logic
Power smarter communication through dynamic segmentation that evolves with user behavior. -
✍️ Write Compelling, High-Converting Copy
Speak the language of technical buyers—startups, CTOs, and InfoSec professionals. -
🤝 Collaborate Across Teams
Partner with Product, Sales, and Content to align messaging with launches and triggers. -
🔍 Analyze Drop-Offs & Friction Points
Combine qualitative and quantitative research to refine the funnel and boost engagement. -
📊 Track Lifecycle Metrics
Share insights, iterate fast, and influence the overall growth strategy.
🧠 You Bring
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✅ 3–5+ years experience in lifecycle or customer marketing (ideally in B2B SaaS).
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🎯 Experience in PLG and sales-led GTM strategies.
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💡 Deep understanding of buyer psychology, user journeys, and behavior-driven marketing.
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✍️ Strong copywriting and messaging skills for technical audiences.
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⚙️ A systems thinker—you can design the engine, not just run the campaigns.
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🧪 Experience with HubSpot, Mixpanel, GA4, or similar tools.
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🌎 Ability to thrive in remote, fast-paced environments with minimal oversight.
🌟 Why Join Sprinto?
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🏡 Remote-First: Work from anywhere, no mandatory office days.
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💻 Home Office Setup: Device and workstation allowances.
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🧘 Comprehensive Health Benefits: Tailored for your region.
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📚 Learning Budget: For courses, certifications, or coaching.
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🚀 High Impact Role: Influence key metrics from Day 1.
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📈 Fast-Growth Startup: Backed by top-tier investors, with global scale.
💬 Interview Tips
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Come prepared to walk through past lifecycle campaigns and outcomes.
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Be ready to discuss your approach to segmentation and email automation.
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Showcase your copywriting style with examples or a portfolio.
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Talk about how you’ve improved conversion across funnel stages.
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Bring a strategic mindset—not just tactics, but the “why” behind them.
❓ FAQs
Q1: Is this a fully remote position?
Yes, Sprinto is a remote-first company—we hire globally.
Q2: Who will I report to?
You’ll report to a senior leader in Growth or Marketing and collaborate cross-functionally.
Q3: Do I need experience in security or compliance?
Not required, but experience marketing to technical or B2B SaaS audiences is essential.
Q4: Is this an individual contributor role?
Yes, but with high autonomy and leadership opportunity. You’ll build the lifecycle function from the ground up.
Q5: What are the growth opportunities?
You’ll have a pathway into senior growth roles, leadership, or cross-functional expansion.
📩 How to Apply
Ready to transform how thousands of companies engage with security compliance?
Apply now by submitting your CV and a brief portfolio (if available) to:
📧 careers@sprinto.com
🌐 Or visit: www.sprinto.com/careers
📲 Connect with Sprinto
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🌐 Website: www.sprinto.com
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💼 LinkedIn: linkedin.com/company/sprinto
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🐦 Twitter: @SprintoHQ
Permanent Job Lifecycle Marketer in Sprinto usa job id-9034