Work from home Lifecycle Marketer job id-9039

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🚀 Lifecycle Marketing Manager (Remote – Global)

Company: Sprinto
Location: 100% Remote | Open to Global Candidates
Job Type: Full-time | B2B SaaS | Marketing

🌟 About Sprinto

Sprinto is a leading information security compliance automation platform that helps businesses achieve and maintain security certifications like SOC 2, ISO 27001, HIPAA, and GDPR. Our cloud-native platform powers compliance programs for 2,000+ customers in 75+ countries, helping fast-growing companies build trust and close deals faster.

We’re backed by top-tier VCs like Accel, Elevation Capital, and Blume Ventures, with $32M in Series B funding and a thriving remote-first team of 300+.

🚧 Compliance doesn’t have to be complicated. With Sprinto, security and scale go hand-in-hand.

đź”— Learn more: https://sprinto.com
đź”— LinkedIn: Sprinto on LinkedIn

đź’Ľ The Role: Lifecycle Marketing Manager

Sprinto is hiring its first-ever dedicated Lifecycle Marketer to lead the strategy, execution, and optimization of marketing initiatives across the entire customer journey—from lead acquisition to expansion and retention.

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This is your opportunity to build the lifecycle engine from scratch, shaping our communication strategy across Product-Led Growth (PLG) and Sales-Led Growth (SLG) funnels. You’ll bring together email, in-app, automation, analytics, and storytelling to improve lead velocity, conversion, and product engagement.

✨ What You’ll Do

  • Design full-funnel lifecycle strategies for PLG signups, MQLs, SQLs, and outbound leads

  • Develop automated, segmented, behavior-driven email and in-app campaigns

  • Own audience segmentation logic and nurture workflows using HubSpot, Mixpanel, GA4, etc.

  • Write high-converting copy that resonates with startup founders, CTOs, and security-conscious decision-makers

  • Conduct A/B tests to continuously optimize messaging, timing, and channel mix

  • Work closely with Product, Sales, and Content teams to align marketing efforts with product triggers and revenue goals

  • Analyze campaign performance, report on lifecycle metrics, and influence upstream strategy with actionable insights

  • Identify churn, drop-offs, and re-engagement opportunities using both qualitative and quantitative research

👤 You Bring

  • 3–5 years of hands-on experience in lifecycle marketing, preferably in a B2B SaaS or startup environment

  • Deep understanding of PLG and SLG funnels, lead nurturing, and customer journeys

  • Strong storytelling and copywriting skills for technical and executive audiences

  • Experience with tools like HubSpot, Mixpanel, GA4, Customer.io, or similar

  • Systems-thinking mindset: excited to build scalable, automated marketing engines

  • Comfortable owning results and making data-driven decisions in a fast-moving, agile setup

  • Proven ability to work cross-functionally and influence without authority

  • Bonus: Background in cybersecurity, compliance, or dev tools

💰 What’s In It for You?

  • 🌍 Remote-first culture – work from anywhere

  • đź©ş Comprehensive health benefits (medical, dental, vision)

  • đź’» Workstation and device allowance – get the tools you need

  • đź“š Professional development stipend

  • đź’ˇ Ground-floor opportunity to build the lifecycle function at a breakout startup

  • 🏢 Join a VC-backed company making waves in the security compliance space

âť“ FAQs

Q: Is this a remote role?
Yes! Sprinto is fully remote and welcomes applicants globally.

Q: Do I need experience in compliance or cybersecurity?
Not mandatory, but a plus. What’s most important is your experience in lifecycle/customer marketing within a B2B SaaS environment.

Q: Will I be managing a team?
This is an individual contributor role to start, but with future leadership potential.

Q: What time zones do you work in?
We operate globally, but strong overlap with IST, CET, or EST is beneficial for collaboration.

🧠 Interview Tips

  1. Highlight measurable results you’ve driven via lifecycle marketing or retention campaigns.

  2. Share a campaign or workflow you’ve built from scratch. Be specific about strategy, tools, and outcomes.

  3. Familiarize yourself with Sprinto’s product, ICP, and tone of voice.

  4. Come prepared to discuss copywriting samples and segmentation logic.

  5. Be ready to talk about how you’ve collaborated with cross-functional teams.

đź“© How to Apply

👉 Submit your resume and a short note about why you’re a fit at: careers@sprinto.com
👉 Or apply through our site: https://sprinto.com/careers
👉 Connect with us on LinkedIn: Sprinto LinkedIn

Work from home Lifecycle Marketer job id-9039

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